Constantly engaged and high performing, the Eukanuba dog always goes the extra mile. This page presents multiple examples of Eukanuba projects consisting of large scale advertising, event collateral and pamphlet design.
Through their hands and through tradition, Against the Grain carpentry reinvents nostalgic architecture and interior designs. This project consisted of new branding, logo development and stationery for their carpentry business. The incorporation of distressed wood and eccentric type embodies their approachable and unique aesthetic.
Against the Grain's brand mark is one-of-a-kind and was hand lettered by Emily.
As an art director for Monsanto, I was tasked with many projects such as identity design, photography selection and editing, seed guide catalogs, advertising collateral, data organization, event structures, event planning, infographic creation, and oversize print. Some of the specific brands that I have worked upon are Deltapine, Asgrow, Acceleron, Dekalb, WestBred wheat, Xtend, Monsanto, RoundUp Ready, Harness Max, Stone Seed, Jung Seed, Stewart Seed, Fontanelle Seed, and many more.
Ted’s Montana Grill’s creative aesthetic directly corresponds to its founder (Ted Turner: avid outdoorsman, business leader, philanthropist and environmentalist). The restaurant itself is a nod to the expansive American West, while much of its food ingredients and advertising collateral aid in the preservation of America’s great bison herds. This project’s design components include email design, social media, postcard design, logo development, campaign design, website design, interior redesign/enhancement, photo editing, packaging, as well as sizzle videos in preparation for commercial development.
For this project I was in charge of the packaging design, dieline layout and the design of the unboxing experience for JBL Aware headphones. My additional creative responsibilities included photo editing to the lifestyle photography, product editing and color matching. The sample products that arrived for the photoshoot were flawed and utilized incorrect materials, which required heavy color and rendering correction in order to be true to the product being sold. A very close relationship between myself, the Harman engineers and the Harman industrial design team was crucial for the success of this project. It was a global team collaboration where communication had to cross language barriers and multiple time zones.
Persil Pro Clean came to the United States as a new consumer product from Europe. For this project, I created print advertising, digital advertising, informational content, and coupons for the new detergent.
Natalie Joy of Portland is a studio that is renowned for using both unique and traditional metal working techniques. The designer requested a new identity system that would be representational of her earthy roots in the Pacific Northwest, while still evoking an edgy sophistication. This project included branding, logo development, web development, catalog, stationary, signage and packaging design.
Recent Publications
Natalie Joy has since been featured in Harper's Bazaar, Starbucks, The New York Times, Design Sponge, Urban Outfitters, Frye Art Museum, Vogue, HBO and much more.
Under Armour is renowned for their relentless pursuit of innovation. I had the opportunity to be part of the product development team for their latest audio product, Under Armour Sport Headphones, and to bring it to life. My portion of the project consisted of product testing, product editing, editing of photography, advertising collateral, infographic design and social media design.
Marmi shoes, offering popular brands such as Vaneli and Sesto Meucci, needed to showcase their new line of seasonal women’s shoes. This broad project consisted of campaign conception, catalog development and production, shoe styling and photography direction for their spring and fall line.
Dial Soap is the owner of multiple consumer companies such as Renuzit scents, Right Guard deodorant, Combat pest killer, and Purex. These companies requested creative collateral such as in-store points of purchase, billboards, coupons, mood boards, retail shelf strategy, and oversized print ads (including one partnering with the USA Olympic Men’s Basketball team).
Royal Canin grasps that all pets have their own distinctive qualities, from their genetics to their daily nutritional needs. These projects are components of Royal Canin’s breed-specific pet food formulas and their Health is a Cat campaign. Some of the collateral consisted of dynamic digital banners and event signage.
When Schwarzkopf by Claudia Schiffer first decided to sell their hair styling products in the United States, they requested new advertisements, digital ads and print coupons that would appeal to the American beauty market. These ads appeared in many publications such as Glamour magazine.
Founded by military Veterans, Triumph Systems aims to provide civilizations with affordable training tools that would be available at a military grade. Among other things, I was responsible for developing a strategy behind a photoshoot, learning about a diverse and niche demographic, assessing creative needs and writing creative briefs, handling PR and model hires, developing a brand story, writing social media content to help raise awareness of their product’s abilities to prospective consumers, strategizing and executing emails and social platforms such as youtube, and organizing and attending seven public events (for which I designed a trade show booth, and spoke with perspective consumers and event attendees).
The purpose of this project was to exemplify JBL Audio and Stephen Curry’s commitment to exceeding expectations through product packaging, product editing, advertising collateral, and development of a custom iconography system for JBL Steph Curry Mini BT Headphones. Many concepts were created while staying true to JBL’s core design principles. The product was a winner of the Red Dot Design Awards.
Tone Body Wash’s new Petal Soft products required an entire marketing campaign. This consisted of static and dynamic digital banners, outdoor billboards and social media collateral.
From infancy, the Boulevard Hair Co. requested design consulting to showcase their stylists’ unique creativity. This project commenced with mood board development and interior planning, and branched into identity design, packaging design, stationery, signage, and photography.
Tone Body Wash launched a special collaboration with the renowned band Karmin. The creative content for Tone Body Wash + Karmin social media consisted of multiple digital projects including static banners, Facebook campaigns, YouTube screens, Pinterest Campaigns, print coupons, logo lockups and Instagram images.
Designing my wedding stationary was a genuinely enjoyable experience. It allowed me to solve the challenge of aesthetically merging a romantic, traditional event with the things that my husband and I respect most: modern architecture and the simplicity of Japanese gardens - representing nature in its purest form. I solved this challenge by creating an angular and unique dieline (“housing” our information), incorporating approachable and somewhat-expected script and serif typography, and the addition of free-flowing yet minimalistic bamboo throughout, easily guiding the reader from one section to the next. The result was a clean piece of stationary consisting of a color palette that one would find soothing within nature, but one that also acted as an informative device delivering information in a very interactive manner.
The invitation itself consisted of a multifold piece that housed two small, detachable pop-out schedules and a seperate RSVP form. The schedules were the size of a business card so that they could be easily stored in a wallet for travel. The invitation and envelopes were designed at full bleed so the images would meticulously merge whether folded or unfolded. Soft touch paper was utilized for the invitation to leave a sensory memory, and spot gloss and woodgrain stock was used on the envelopes to be cohesive with the nature-inspired concept.
